What makes a horror game scary?

I’m developing a horror game and am reforming it to a different style (it’s in it’s early stages) and I want to know what makes a game scary? What’s your dream horror game that isn’t too over the top for one person to Make?

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Games like Granny, five nights at Freddy’s, Hello neighbour, are mostly scary because of the sudden-factor associated with them. They have music which creeps up on you and slowly increases in tempo when you’re about to get caught, causing your heartbeat to fasten. They differ vastly on their graphic detailing though. Granny bring the simplest (but darkest in sense of colors used and lighting) of all.

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